“You always have to be upping your game because the competition is so fierce.”
But it’s not totally surprising that a new music festival would go off the rails like this, especially in the context of the modern festival industry.
As festivals like Coachella and Bonnaroo have helped turn what was once an alternative pastime into a business worth hundreds of millions of dollars per year, competition has intensified.
Big festivals have gone to extremes to stand out from the pack, offering deluxe amenities like personal chefs, catered cabanas, and 24/7 golf cart access.
At Desert Trip, the classic rock Coachella spinoff last year, festival-goers could pay $179 for a “wine and food experience” featuring “a program of wineries crafted by [a] World Renowned sommelier.”
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